This weekend was lower than the pre-Labor Day frame of Aug. Rentrak reports that the 2015 Halloween weekend was the lowest grossing frame to date of 2015 with $73M, down 31% and off another 23% from a year ago. 4TH UPDATE, Sunday, 7:16AM FINAL: What’s worse than a weekend filled with a South African violent robot ( Chappie) and a Zac Efron DJ film ( We’re Not Your Friends)? How about a Halloween weekend with two star-driven bombs - Bradley Cooper’s Burntand Sandra Bullock’s Our Brand Is Crisis - topped off by a teenage horror film, Scouts’ Guide to the Zombie Apocalypse at $1.8M that barred its core demo from even entering the auditorium with its R rating?
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